The court is the center of every basketball player’s universe, a place to lock in and turn up. Jordan Brand has connected athletes to the hardwood for more than three decades, through designs and innovations that advance the game and help players everywhere. The Air Jordan lineage continues with the debut of the Air Jordan XXXV, the fastest and most responsive game shoe yet.
The overall shoe design is based on a “center of gravity” concept, exemplified by top players who command the game. This informed the new, exposed Eclipse Plate 2.0 that extends beyond the midsole into the shoe’s upper. Designers also thought about the strength and stability of cabling systems, particularly on bridges, when using all-new stitching techniques for the Flightwire system.